The frozen fruit and vegetable market is growing, supported by increased retail demand from consumers, as well as traditional use in food service and industrial preparations, such as creating jams, ice cream, cereal mix and smoothies.
Key facts about the global frozen foods market:
- Global trade of frozen fruit grew by 20% between 2014 and 2019 from just below 2 million tonnes to 2.5 million tonnes.
- Strawberry is the most popular frozen fruit traded and while Poland used to be the largest exporter it has been recently surpassed by Egypt and Mexico. In 2019 Egypt exported almost 228,000 tonnes against 84,000 tonnes from Mexico and 81,361 tonnes from Poland.
- Raspberries also traded in large volumes, but in comparison to the strawberry market, trade volumes have been sluggish over the last 2-3 years.
- The frozen blueberry market is more complex as the industry uses different varieties by region. The European market prefers wild blueberries, which are mostly produced in Nordic and Baltic countries, Ukraine and Belarus, and cannot be consumed fresh and are all processed. Canada and the US state of Maine produce wild blueberry, but their varieties are different from the European and not substitutable. The rest of the US, parts of Canada, Chile and Peru produce mostly cultivated blueberries, which are mainly earmarked for fresh use and smaller volumes are processed.
- The frozen vegetable market is more stable than the frozen fruit market, and trade hasn’t grown more than 5% per year in the last five years, led by the market structure being dominated by large companies.