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Canned Products and Tomato Market Analysis

Processed food, mostly including fruit, vegetables and fish raw materials are used by the industry for canning and prolonging the shelf life of food products for consumers.

Key facts about the global Canned products and tomato market
  • Global pineapple raw material stocks available for processing as canned are expected to be impacted by ongoing Thai shortages in 2020.
  • Skipjack tuna raw material MSC sustainable certified still represents a small share of market’s demand.
  • Drought in the southern hemisphere is significantly impacting those fruit raw materials for processing as canned, such as peach and apricot production in Argentina, Chile or South Africa.
  • Increasing Chinese demand for fresh pineapple is influencing strategies of top world processors Dole and Del Monte.
  • Global demand for processed tomato product is flat, growing at less than 1% per year.

Key themes affecting the canned product and tomato market

The tomato market is saturated. Demand is low in North America and Europe, and not high enough in new potential markets of Africa and Asia. As a result, the only way to support prices is to reduce production. Tomato paste is the most volatile product in the market, while canned tomato demand is more stable. Demand for ketchup is flat in Western countries, but there is growth potential in Asia and Latin America.

The canned tuna market remains stable, with significant volumes of stocks accumulated from 2019’s heavy fishing activity at record low prices. Despite top industry players meeting at the end of last year to commit to more sustainable and adequate catches in order to stabilise prices, there is no agreement yet.

Climate change is the main concern for the world’s largest fruit processing countries, with peach crops significantly diminished in Argentina, as well as those for pineapple in Thailand.

Packaging innovation is significant operationally for the fruit and vegetable industry, which is looking out of the can to offer a less commoditized and more attractive product.

Tariff disputes between US-EU and US-China will continue impacting global canned food trade in 2020, especially for canned fruit such as peach or mandarins.

Top canned sweetcorn processing country Thailand, with current trade restrictions to the EU, could become a top supplier to the UK in the new Brexit context.

Selection of canned food prices and production volumes
Global tomato production (‘000) tonnes1,4001,8981,5291,170
Global tomato production (‘000) tonnes277,00380,000316,000430,000
Global tomato production (‘000) tonnes1,489,0001,835,9001,691,000950,000
Global tomato production (‘000) tonnesv29,19527,39731,89632,120
Global tomato production (‘000) tonnes38,07237,79734,83037,266


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