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Beverages Market Analysis

Processed fruit, in the form of concentrate, is largely used in the beverage manufacturing industry but can also be used in other sectors. Once further concentrated, it is used in the jams and flavouring industry and some juices (grape, apple) are used as natural sweeteners.

Key facts about the global beverages market
  • Global orange juice production is expected to fall to around 1.7 million tonnes in 2020 from 2.0 million tonnes in 2019. Brazil is the single largest concentrate supplier, producing around 1 million tonnes annually.
  • The most expensive fruit juice is currently passionfruit concentrate, at around $7,000 per tonne.
  • Cultivation of 'superfruits’, previously gathered wild, will vastly increase their availability and juice production. These include acai and maqui.
  • Weather variations make it impossible to predict some fruit production more than a year ahead. Both China and Poland – the world’s two largest exporters of apple juice concentrate - have recently had their apple seasons reduced by late frosts.
  • Vietnam is likely to emerge as a new force in tropical fruit and juice production, with mango, passionfruit and other exotics. And Costa Rica is threatening Thailand’s position as the largest global supplier of pineapple juice concentrate.

Key themes affecting the global beverages market

The use of plastic packaging has emerged very suddenly and is growing with astonishing speed.

Sustainability and recycling have always been an issue and the beverages industry has made considerable progress in improving its sustainability. However, the new backlash against plastics caught it be surprise. All the major beverage companies are looking at returnable bottles, completely recyclable packs and plant-based bio-degradable packing.

Negativity about sugar is another important issue shaping the beverages market. This is impacting the industry all over the world. Many countries have introduced taxes or levies on sugar-sweetened soft drinks, and manufacturers have responded very quickly with low- or reduced-sugar versions. However, this does not help the juice industry: pure juices contain fruit sugars, and demand for traditionally sweet juices such as peach/apricot, mango, pineapple and other tropical fruit juices is weaker.

Politics also shapes the market. Free trade agreements have proliferated in the last couple of decades to the benefit of all, but now we are seeing trade disputes resulting in suddenly imposed tariffs. In Europe, there is still uncertainty over what will happen with Brexit. Will the UK be forced to adopt WTO rules, and thus see tariffs imposed?

However, probably the greatest issue for this market is climate change. This is forcing the industry to relocate its key plantations to cooler regions and severe weather fluctuations are damaging raw material sources, meaning interrupted supply and considerable price volatility.

Average juice prices, production and consumption figures
2016201720182019
Polish apple juice concentrate price (EUR per kilo ex works)0.91.90.91.3
Thai pineapple juice concentrate exports (USD per tonne fob)1550140011001500
Chinese apple production (million tonnes)43.441.433.041.0
Global orange juice supply (million tonnes)2.01.81.61.5
EU fruit juice & nectars consumption (million litres)592159565900n/a

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