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Clotilde Cantos
Consultant
Consultant responsible for ad hoc market research projects, both
quantitative and qualitative.
Clotilde joined Agribusiness after a successful career as co-owner
of a market research agency, specialized in the agricultural
sector. Based on her 35 years of experience in ag-related market
research, Clotilde is a key person in developing sample sizes and
methodologies for the ad hoc market research. Her expertise
includes qualitative market research methodologies, including focus
groups and in-depth interviewing, quantitative market research,
including pricing analysis, branding strategies and brand equity
and behavioural studies. Clotilde is an agronomist (ESALQ
university) and has several post graduate studies, including a
master´s degree in economics from Fundação
Getúlio Vargas, a master´s degree in environmental issues
from SENAC and post graduate work from ESPM university, specialized
in marketing.